Jan Klever

Nowadays, more than taking pictures, we receive many pictures. And anyone who has an iPhone (or an iPad) knows how messy the camera roll can get.

Thinking about this issue, a new app has been launched. My Shots, a simple application that scans the entire camera roll and creates a new album, only with the photos and videos that were taken/recorded by your Apple device.

How it began

Márcio Marinho, CTO at Joyjet, was very uncomfortable with the way his iPhone organized the photos and, discussing it with some friends, he realized that this problem also affected other users. He came up with a super simple solution, organizing his photos in an album (see figure 1) and brought this challenge to me and Mikeias Nascimento, iOS developer of the team.

Short of time, there was no room for product discovery and research, which we believed was not a big problem, considering how simple the project was.

We met for a first alignment and defined that:

• The application would be similar to an antivirus application;
• It would need to be as simple as pressing a button;
• It would have a unique identity with animated details.

Result

First access

We brought the situational explanation into the application. During the first usage, the user would be guided by a carousel about the problem and the solution would be addressed.

Animations

We developed some animated details so the results would be more attractive during the operation.

Launching

The project would only be considered completed after being added to the App Store, so, at that point, we were focused on producing the presentation images for the application. Between daily development and testing, we created the message that would be passed on to the app store.